Buyer Profile | Felicity Brand, Head of Buying & Merchandise at Mode Sportif
La Tribe finds home in a variety of beautiful spaces throughout Australia and New Zealand, and we are thrilled to announce that Sydney-based boutique and international fashion destination, Mode Sportif is now proudly displaying a selection of new arrivals in store and online.
Created with the Australian lifestyle in mind, Mode Sportif's edit is carefully curated and offers a selection of local and international brands.
To celebrate the arrival of La Tribe to Mode Sportif, we caught up with Felicity Brand, Head of Buying & Merchandising.
Embodying the timeless, considered La Tribe aesthetic, Felicity's approach to style is one shared with our very own. We spoke to Felicity about her personal wardrobe and how she will be styling this season's key styles....
Tell us more about your role as Head of Buying & Merchandising at Mode Sportif.
Being Head of Buying & Merchandising means I have the exciting job of sourcing and curating our edit from international and local designers.
I also work with the team on the overall creative direction and styling for the business that is something I particularly enjoy as has always been a passion of mine.
Mode Sportif offers a beautifully curated edit. How do you approach curating your personal wardrobe?
Personally I really believe in a less is more philosophy..…I prefer to buy less but invest more in timeless pieces that are great quality. Some of my favourite pieces in my wardrobe are honestly years old and I also love that they all hold special memories from when I’ve worn them.
How would you describe your approach to fashion?
Working in fashion for the past decade I used to feel the pressure of wearing the latest trends. However, with age I’ve really come to understand that being true to your own personal style and what makes you feel good is actually far more stylish then trying to ‘keep up’ with others.
We are so pleased to welcome Mode Sportif to the La Tribe family. What appealed to you most about La Tribe when considering the collection?
The effortlessly chic nature of La Tribe instantly jumped out to me. I have bought into a beautiful edit of sandals for our customers to enjoy this spring that will instantly add cool factor to any outfit.
How do you envision styling La Tribe’s key styles of the season?
What I really love about the collection is how versatile it is. …all of the sandals I have selected you can truly wear from day to night... at the beach with shorts, with tailoring for work or paired with a killer dress ready to take on the night ! La Tribe at Mode Sportif has got your needs covered!
xx La Tribe