From the brand's inception, we have continued to work closely and grow with the help and support of our retailers. Each with their own unique vision and approach to curating an interesting offering.

From high end fashion boutiques, to owner operated destinations, La Tribe finds home in a variety of beautiful spaces throughout Australia and New Zealand. In this series, we sat down with the people and faces behind these beautiful stores, to hear more about their vision.

Located in Hyde Park, South Australia, Denim Iniquity is built on a heritage of denim knowledge has an extended boutique offering. Home to a wide range of local and carefully selected international brands, we caught up with owner and woman behind the store, Louise Hewitson. 
Describe the history behind your own personal retail journey. What is the inspiration behind Denim Iniquity?
Denim Iniquity was established in 1983. It’s a family owned business, that’s been servicing stylish woman who appreciate design and quality for over 35 years. Started out as primarily denim and has evolved.
Tell us more about your boutique’s location. What do you love most about your area? 
Denim Iniquity is perfectly located on the gorgeous tree lined King William Road, Hyde Park South Australia. We love our beautiful old building that has been recently refurbished. It is flooded with natural light as well as being surrounded by lots of great restaurants and cafes. It’s a lovely village atmosphere.
Tell us more about the process of curating brands and styles in your boutique, do you reflect and refine each season?

We start the curation process with our customer. We try to forecast what their needs will be for the following 6 months. Then we try and find unique, high quality brands that we think our customers will be looking for. We are constantly reflecting and refining this, always with the customer in mind.


How does La Tribe align with your own brand values? 

La Tribe fits our product mix perfectly and our customers love it. Gorgeous quality, comfortable, with an elevated fashion edge.

What do you and your customers love most about La Tribe? 

Our customer loves the quality of La Tribe and it’s fashionable edge.

What is your favourite style this season and how will you wear them?

So hard to pick a favourite!! The Twisted Mule is the perfect height heel for me, however it is hard to look past the Studded Sandal.

xx La Tribe

Read more retailer profiles here.