Retailer Profiles | Devàl Boutique, Wanaka

Retailer Profiles | Devàl Boutique, Wanaka

FROM THE BRAND'S INCEPTION, WE HAVE CONTINUED TO WORK CLOSELY AND GROW WITH THE HELP AND SUPPORT OF OUR RETAILERS. EACH WITH THEIR OWN UNIQUE VISION AND APPROACH TO CURATING AN INTERESTING OFFERING.

From high end fashion boutiques, to owner operated destinations, La Tribe finds home in a variety of beautiful spaces throughout Australia and New Zealand. In this series, we sat down with the people and faces behind these beautiful stores, to hear more about their vision.

Devàl Boutique is a family owned and operated business with over 15 years of experience that is home to a vast range of high end, local and international designers.

Owner & Director, Debbie Lawson and her team have created a destination where customers can visit and receive a one on one styling experience, exploring their curated offering. With exclusivity and luxury experience in mind, Devàl Boutique 

We aim to create an exclusive shopping experience for both men and women, offering complimentary styling either at home or hotel, and after hour appointments are welcome.

Tell us a little more about where you are located and what you love about the area?

We are based in Wanaka and love the view of the mountains from the store and the diversity of the customers coming in the door. 

What is the inspiration behind Deval ?

DEVàL is inspired by my name Deb and my Mother, Val - I was 21 when my mother passed away. I came up with the name when I went back and studied 15 years ago, and was ready to have my own business. 

Tell us more about the process of curating brands and styles in your boutique, do you reflect and refine each season?

Each season I plan what colors, styles and looks I want to showcase, then work towards that with each brand and fill in any gaps with our own in-house brand Deval. Each season I try to stay true to the fundamental values and style of our boutique.

How does La Tribe align with your own brand values?

We are a small family business that works extremely hard. La Tribe was always a label we thought would be a great fit in Wanaka and we were so happy when you chose us as a stockist to represent the brand.

The quality, styling and business sense matches our core values and what we love to offer our clients.

What do you and your customers love most about La Tribe? 

We love the La Tribe product - varied styles how beautifully made every piece is and also the presentation and diversification of the range. Our customers love the brand and it fits seamlessly into our store.

What is your favourite style this season and how will you wear them? 

What a hard question! I love everything, but the Chelsea boots are at the top of my list. Although, I'm definitely getting the slippers too, perfect for after a day of skiing!

More of our lovely retailer profiles can be found here.

xx La Tribe