Retailer Profiles | Milc, Western Australia.
FROM THE BRAND'S INCEPTION, WE HAVE CONTINUED TO WORK CLOSELY AND GROW WITH THE HELP AND SUPPORT OF OUR RETAILERS. EACH WITH THEIR OWN UNIQUE VISION AND APPROACH TO CURATING AN INTERESTING OFFERING.
From high end fashion boutiques, to owner operated destinations, La Tribe finds home in a variety of beautiful spaces throughout Australia and New Zealand. In this series, we sat down with the people and faces behind these beautiful stores, to hear more about their vision.
Established in 2002, Milc started out as a small brick and mortar homewares boutique that has spent the past 19 years growing into an elevated, fashion-focused store with a carefully curated collection of both local and international brands.
We caught up with Nicole Cartledge, who owns the beautiful store to find out more...
Tell us a little more about where you are located and what you love about the area?
Milc was created over 18 years ago, as I found what I was wanting for my home and, especially my wardrobe, was not yet available in our little coastal town.
I thought if I felt like this, others might too. So Milc was born, an eclectic collection of beautiful things, homewares, gifts and fashion.
Over time our collections have evolved to include a mix of easy holiday pieces and high fashion, that combine perfectly for our unique look.
Moving forward, milc is creating a relaxed holiday home in the area so our visitors can enjoy even more of what we love.
What is the inspiration behind Milc Homewares?
Our boutique is in the heart of Dunsborough, a small coastal town in the South West of Western Australia. We are surrounded by beautiful beaches, wineries and restaurants. It is my favourite place in the world.
Tell us more about the process of curating brands and styles in your boutique, do you reflect and refine each season?
We are always looking for easy wearing pieces that are relaxed and effortless. Being in a coastal town we need clothes that can be worn with ease.
We’re big on the unexpected combinations of high fashion and laid back holiday culture, which in turn has allowed us to curate a unique look of our own.
Luxurious cashmere sweaters paired back with boho skirts and chunky La Tribe sandals, classic white Bassike tee with denim and a La Tribe boot best reflects what we are all about.
How does La Tribe align with your own brand values?
We feel La Tribe is a classic collection with a twist, we adore the studded sandals mixed back with our casual and fun dresses, and personally cashmere socks and slippers with jeans in winter are an absolute must. La Tribe reflect the laid back lifestyle of our customers, whilst allowing them to make their classic pieces suit their individual styles.
We and our customers love the unique styles and quality of La Tribe’s range. They have classic, effortless unique styles that can be worn all year round and can really take any look to the next level.
What do you and your customers love most about La Tribe?
We absolutely adore the Studded Sandals, they help create a little rock chic in our holiday vibe dresses…and a Milc girl personal favourite, the cashmere socks!
xx La Tribe
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