Retailer Profiles | The New Trend, Victoria, Australia
From the brand's inception, we have continued to work closely and grow with the help and support of our retailers. Each with their own unique vision and approach to curating an interesting offering.
From high end fashion boutiques, to owner operated destinations, La Tribe finds home in a variety of beautiful spaces throughout Australia and New Zealand. In this series, we sat down with the people and faces behind these beautiful stores, to hear more about their vision.
The New Trend sets out to elevate the local shopping environment by offering a range of high-end range of fashion and lifestyle brands with a modern aesthetic in their Armadale based boutique.
Describe the history behind your own personal retail journey. What is the inspiration behind THE NEW TREND?
I have been working in fashion my whole life! I started in retail in my very early years, worked as a stylist for various brands and magazines before studying Fashion Design. I have been working as a buyer and developer for the past 10+ years across Australia and New York. Moving back to Melbourne I found there was a really big gap in the retail landscape that offered incredible service and showcased the incredible international brands that I grew to love and adore. The inspiration was easy, creating a wardrobe for the modern woman without compromising on style or quality. A curated assortment of the most coveted and celebrated designers all housed in one beautiful location.
Tell us more about your boutique’s location. What do you love most about your area?
We are surrounded by the best local and international fashion labels, beauty and lifestyle as well as great galleries and delicious cafes. I can find everything I need on the street and there is no need to fuss about in other locations. So perfect for me being so time poor as a working mum juggling work, life, babies and everything in between.
Tell us more about the process of curating brands and styles in your boutique, do you reflect and refine each season?
Of course, every season I am scouring the market both locally and internationally for the best brands and the best products. I review each collection and edit the buy to create a cohesive assortment for the store, making sure we are buying the strongest pieces from the line whilst creating a complete wardrobe for our girl. Each piece needs to have a purpose and you’ll find when walking through our store that we try and show you how you can outfit and style them.
How does La Tribe align with your own brand values?
We believe in quality over quantity, superior products that you can reach for time and time again. La tribe’s designs are considered and effortless, pieces we love now and will love in years to come.
What do you and your customers love most about La Tribe?
Our customers love the La Tribe aesthetic, effortless and understated without compromising on quality or style.
What is your favourite style this season and how will you wear them?
This season I’m all about the winter whites and neural tones so I’m loving the Chelsea boot in camel suede. It’s the perfect boot to pair back to a white tapered jean, chunky knit and oversized coat.
Discover more retailer profiles here.
xx La Tribe